Ponds White Beauty Advertisement
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Semiotic Analysis of Advertisement Dona Rahayu Sugiharti Universitas Airlangga Abstract This study focuses on the semiotic analysis of advertisement video.
Ponds white beauty advertisement. In 2008 Ponds released a new product called White Beauty Pinkish White Day Cream and with its release came an advertisement in the form of a commercial. The Ponds White Beauty ad uses white privilege to oppress women of colour. The glow a woman receives from this cream enhances her skin tone to a fairer whiter tone.
According to the advertisement this cream gives a woman more than any other average cream. As we learned during Joddi Aldens presentation on Globalization Transnationalism Citizenship and Migration whitening of advertisements is a frequent technique used to make models appear more than they actually. The advertisement for Ponds White Beauty skin lightening cream is but a drop in the bucket of a mass marketing campaign orchestrated by western companies pervasively spreading their ideal of a white hegemonic.
Ponds White Beauty- a cream that gives a pinkish white glow to any skin tone. 5 Ponds White Beauty New AD 2020 - Pakoda Girl Model Cast Real Name Also Check Glori Soap - Akshay Kumar - 1-2-3 Kare Total Clean. Advertisements can play an important role in showcasing social arrangements that may exist in society.
The 2008 Ponds campaign for the White Beauty product line was an absolutely racist and sexist ad campaign that left me very disturbed after watching. While this ad may seem unproblematic to some viewers it can be extremely offensive to others. This advertisement attacks the natural beauty of women who are not white and uses their insecurities to sell their product.
About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy Safety How YouTube works Test new features. Summarily the Ponds White Beauty commercial presents a number of concerning underlying assumptions regarding social hierarchies. Ponds is a skin care company based out of Asia that provides a variety of creams for the purposes of anti-aging cleansing hydrating and whitening.
The video embedded below is an Indian advertisement for PONDS product White Beauty. In advertising Ponds White Beauty Facial Foam and Ponds Body Lotion on television portrayed through ideas language advertisements and purpose. All other creams make our skin shine and glow but this cream is special.
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